Water is life, but have you ever thought about what that really means?



world water day 2012
Students participate in Drink Local. Drink Tap., Inc.’s 2012 World Water Day festivities.

World Water Day 2015 is coming up this Sunday, March 22. This year, in advance of this September’s UN summit to create a set of Sustainable Development Goals, World Water Day will focus on the links between water and sustainable development.

The axiom that “water is life” has become something of a cliche. But have you ever actually sat down and considered, even for a few moments, just how central water is to essentially every aspect of your life? Let’s consider a hypothetical day to demonstrate this effect, shall we?


7:00am: Your alarm clock goes off. You step out of your bed and head for the bathroom. About that bed – is it made from cotton? Well, cotton is one of the most water-intensive crops on the planet. It is the single largest consumer of water in the apparel industry, accounting for more than 40% of total water use. It takes more than 700 gallons to produce one t-shirt alone. Much of this impact stems from the fact that cotton is widely farmed in some of the driest areas of the world, including India, Pakistan, and Central Asia (we’ll return to this issue later).

7:05am: You step into the shower to get ready for the day. Well, this one is pretty straightforward. But do you know how much water and energy you’re using? According to the EPA’s WaterSense program, the standard showerhead uses 2.5 gallons of water per minute. As a result, the average American family uses 40 gallons of water per day in the shower, accounting for 17% of total household water use. If we waste roughly 20% of water in each shower, as the EPA estimates, that means we are washing more than 200 billion gallons of excess water down our drains each year.

7:30am: You sit down in the kitchen to eat breakfast. Do you drink coffee? Each cup of coffee has a water footprint of 37 gallons, meaning it takes the equivalent of 37 gallons of water to grow, process, roast, ship, and brew your morning caffeine fix. Are you eating cereal with milk? That requires 22 gallons of water. But it’s still better than eggs, which have a water footprint of 37 gallons each. And that morning glass of orange juice is another 53 gallons.

7:50am: You head out the door and start your morning commute. Are you driving? Well, it takes roughly 39,090 gallons of water to manufacture a new car and its four tires. How far is your commute? If you’re driving the average 12.6 miles each way in a car with average fuel economy (23.6 miles per gallon), then your gas tank is consuming 6.89 gallons of water on your way to work. Round trip, that will add up to 13.77 gallons (not to mention more than 19 pounds of carbon emissions).

Work Day

8:15am: You arrive at work and head into the building. But what is the building made of? Steel? That’s 62,000 gallons of water per ton used. Concrete? Try 1,360 gallons per ton. While the totals will vary by the type of materials used, there’s also water embedded in every window, square foot of flooring, gallon of paint on the walls, desk, chair, and trash can. Every step you take is dripping in water.

9:07am: You check your email and start answering the flood of requests that came in since you left work yesterday. Are you using a desktop computer? It probably took around 42,000 gallons of water to produce. A laptop fares better at around 10,500 gallons, given its more compact size. But let’s not forget that you need electricity to power that computer, along with your phone, desk lamp, and the building’s HVAC system. Where you live matters, as different energy sources have different water footprints. Here in Ohio, we get roughly two-thirds of our electricity from coal, along with 15% from natural gas generation, and another 12% from nuclear power plants. Every kilowatt hour of electricity produced from these three fuel sources requires 7.14 gallons, 2.99 gallons, and 1.51 gallons of water, respectively. Assuming that the average Ohio household uses 750 kWh of electricity per month, that means that your electricity use will consume 4,170 gallons per month, or nearly 140 gallons of water per day.

10:12am: You’re eventually going to need to use the restroom. The average toilet requires around 3.5 gallons per flush. And don’t forget to wash your hands, which may take up to 5 gallons per minute, depending on the faucet.

12:00pm: Lunch time. Maybe you’re a carnivore and have a hamburger; that will take a whopping 634 gallons. Or perhaps you’re eating healthy these days and opt for a salad, which has a considerably smaller footprint (31 gallons).

2:53pm: Hitting that mid-afternoon lull? You run out to the nearest coffee shop and grab a latte. All that extra milk and sugar adds water to the coffee, requiring a total of 52 gallons.


5:00pm: Finally, the work day comes to an end. Are you going straight home? If so, don’t forget about the water you’ll use on your commute. Or do you meet some coworkers for a drink afterwards? Choose carefully. That pint of beer requires 20 gallons of water. Wine fares even worse at 31 gallons.

6:00pm: Dinner time. Every pound of beef demands nearly 2,000 gallons of water. And that baked potato will add another 34 gallons per pound. Thinking about dessert? Chocolate will cost you an incredible 2,061 gallons per pound (though I doubt you’re eating that much chocolate in one sitting).

7:45pm: You head to the laundry room to do a load of laundry. That standard, top-loading washing machine will use 40-45 gallons of water per load. Efficient, front-loading machines can halve that total.

11:00pm: You brush your teeth and head to bed. Hopefully you remembered to shut off that faucet, as Americans waste more than 1 trillion gallons of water each year from leaking sinks, toilets, and sprinkler systems.


All told, the average American uses approximately 2,167 gallons of water per day, more than double the global average of 1,056 gallons. But because most of this water is embedded in the manufacture and transport of the products we consume, we rarely, if ever, consider the true scale of our water footprint. Instead, we tend to focus on just the amount of water we actually use each day (i.e the amount of we drink or use to shower, flush the toilet, brush our teeth etc.). This number – roughly 90-100 gallons per person, per day – is a (pun intended) drop in the bucket of our total footprint. And Americans tend to vastly underestimate even this number.

Unintended consequences

Clearly, there is a disconnect here, one that can have unintended consequences. It builds a wall of ignorance between our decisions and their downstream effects. Consider the Aral Sea, one example of how our actions can drastically alter the world around us.

During the Cold War, the Soviet Union decided to turn the steppes of modern-day Kazakhstan and Uzbekistan into vast fields it cotton. In the 1960s, engineers constructed a vast network of dams, canals, and irrigation ditches to divert the water of the Amu Darya and Syr Darya Rivers and channel it to the world’s largest cotton plantations.

Until this point, all of the unused water in these rivers – the lifeblood of the dry region – flowed into the Aral Sea. Prior to this, the Aral Sea was the world’s fourth largest lake. It surface area spanned more than 25,500 square miles. Its average depth was 52 feet, though the water reached a depth of 223 feet at its lowest point. The sea supported a thriving fishing industry among the various communities located along its shore. More than 40,000 people fished its waters.

All of that changed. Once completed, this irrigation system captured more than 90% of the water flowing into the Aral. As the sea began to shrink, it grew ever shallower. This process facilitated surface evaporation, hastening the process. As the surface are constricted, the land formerly covered by several feet of water turned into a dry, salt-caked desert crust; this reflected the sun’s radiation, causing surface temperatures to rise and evaporation to speed up. Wetlands and other aquatic vegetation dried up and died. The loss of these plants allowed stronger breezes to flow across the shallower water, which exacerbated surface evaporation even further.

Today, the Aral has lost more than 90% of its original volume. NASA reported last October that the entire eastern basin of the sea is now dry for the first time in at least six centuries. The Aral has entered a death spiral, and experts project that it may disappear forever in the next few years. It is, perhaps, the worst man-made environmental catastrophe of all time.

This is why Drink Local. Drink Tap., Inc. exists. Our work, including our annual World Water Day events, seeks to reconnect people with water and illustrate the essential role it plays in every aspect of our lives. Hopefully by bringing people closer to water, we can stave off the next Aral Sea-type disaster before it is too late.

aral sea 2000
The Aral Sea in 2000. The black outline shows its original surface area from 1960. Source: NASA Earth Observatory
aral sea 2014
The remnants of the Aral Sea, as seen in fall 2014. Source: NASA Earth Observatory